New York, May 14, 2015. NAMU Systems, a fintech start-up with offices in New Jersey and Warsaw, Poland, announced it has been voted “Best of Show” by the audience of the FinovateSpring 2015 conference for its “Joyful Banking” mobile platform. The revolutionary solution for consumer banks and card issuers uses new and intelligent behavior modeling to focus on customer behavior and provides highly visual and engaging digital experiences, creating a new standard in mobile banking. This much-coveted trade award crowns a very successful stage of the company’s formation. NAMU Systems first presented their innovation late last year at Money 20/20 Launchpad360, wowing the global fintech industry. NAMU is in advanced talks, finalizing proof of concept implementations with three global and regional banks.

In terms of methodology, only audience members not associated with the demoing companies or with the organizer, voted. Attendees were encouraged to note their three favorites during each day of the two-day conference, traditionally attended by the leaders of the global fintech industry. They were supposed to rate the future winners of the award on the basis of demo quality and potential impact of the innovation demoed. The seven companies gaining the highest percentage of submitted ballots were named “Best of Show”.

“Exactly a year ago, I was in the audience at Finovate. On my way home, I decided to quit my job at Citibank and start up NAMU. The decision was worth the effort, which we engaged in creating the firm and in developing our solution. The appreciation we have just got from the industry leaders is the best reward for our work and the emotions involved. We feel strong and ready for the new challenge of making the NAMU platform a banking reality and not just an idea any more,” – said Thomas Ko, NAMU’s President and Co-Founder, ex-global head of mobile banking at Citi.


The NAMU’s revolutionary solution for consumer banks is based on a patent-pending ‘Social spending behavior algorithm’. The product highlights include: highly visual user experience, Google-like search through the customer’s entire transaction history and across all banking products, new data organization, contextual, personal and relevant permission-based advertising of targeted offers to consumers as well as a virtual personal branch. By implementing LiveBank, the world’s most advanced video branch solution, NAMU’s video connection allows the bank’s agents to support all client’s banking transactions while connected, as well as enabling interactive tools. In a product-centric banking environment, NAMU makes banking totally customer-centric and mobile banking a new source of revenues for banks.


The founders of NAMU, Thomas Ko and Piotr Budzinski, have extensive banking experience, which allows them to innovate with full understanding of the complexity and security requirements of global banks. Thomas Ko, NAMU’s President, started the company after having built the most successful mobile banking solution in the world, CitiDirect BE Mobile, which runs in 97 countries and processed USD 400 billion last year alone. Piotr Budzinski, who serves as the company’s CEO, led strategic technology projects for global banks (including UniCredit, Société Générale and Citigroup) in Europe and for the US asset managers, prior to NAMU’s start-up. With over twenty years of successful operational experience in regulated financial environments, he combines excellent execution of complex projects with innovation and focus on customer service excellence.