New York, May 28, 2015. NAMU Systems, a US fintech start-up with offices in the US and Poland, today announced its revolutionary solution has won “TOP INNOVATION BEST USER EXPERIENCE” in Citi Mobile Challenge EMEA (Europe, the Middle East, Africa). Following receipt of the award, NAMU has a unique opportunity to explore a commercial relationship with Citi and potentially scale the solution to the bank’s clients worldwide. The NAMU’s cutting-edge mobile banking platform was presented during the Citi Mobile Challenge Warsaw Demo Day in April, as one of the competition’s finalists. The idea of “Joyful banking”, which NAMU is promoting, was highly evaluated and warmly discussed during the event.

The NAMU social mobile platform is a multiple award-winning solution. The prize granted most recently is NAMU’s second in a row to be received this month and follows the title of “Best of Show” acquired from the audience of a fintech conference FinovateSpring 2015 in Silicon Valley.

Numerous teams presented concepts to Citi executives and technology influencers at Demo Days held this spring in London, Warsaw, Jerusalem and Nairobi. Entries were appraised on their solutions’ impact, viability, user experience and functionality by an assembly of international judges.

“We received more than 740 applications across 101 countries for this competition,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “The quality of the ideas was exceptional and we saw a tremendous variety of solutions at our Demo Days. These developers can help us transform banking and fuel progress across other industries. We are so excited to work with them.”

“Our solution is impactful and relevant enough to support Citi in becoming the leading innovator among consumer banks worldwide. We intend to do it within a short time frame, as time moves quickly in mobile technology,” stated Thomas Ko, NAMU’s President and Co-Founder.

“We are happy and honored to receive this much-coveted award. The NAMU team of the top professionals in mobile technology is looking forward to working with Citi, to realize the full potential of our platform and together achieve strong commercial success,” was the view expressed by Piotr Budzinski, NAMU’s CEO and Co-Founder, who leads its technology team.

About NAMU

NAMU is a white-label, revolutionary mobile banking platform addressed to consumer banks. It creates a new standard in mobile banking by using an intelligent behavior modeling to focus on customer behavior and make banking customer-centric.

The product highlights include: highly visual and engaging user experience, where the customer’s transactions are supported by image memories, Google-like search through the entire transaction history and across all banking products, new data organization, contextual, personal and relevant permission-based advertising as well as a virtual personal branch. By implementing LiveBank, one of the world’s most advanced video branch solutions, the video connection technology allows bank agents to support client’s transactions while connected, as well as enabling interactive tools for both parties of the online conversation.

While using the NAMU app, bank customers can manage their accounts in a simple, relevant and joyful way, which they are familiar with, thanks to the other commonly used social and digital tools.

NAMU founders, Thomas Ko, and Piotr Budzinski, have extensive banking experience, which allows them to innovate with full understanding of the complexity and security requirements of global banks.

Find out more about Citi Mobile Challenge: