New York, March 26, 2015. Thomas Ko, President of NAMU Systems and Piotr Budzinski, NAMU’s CEO are presenting the company’s revolutionary social mobile platform for retail banks at the Barcelona Digital Banking and Social Media Conference on Friday, March 27, 2015. They are speakers at the morning quick-fire start-up and fintech session, to take place between 9 and 10.30 a.m. CET at the Rey Juan Carlos I hotel.

NAMU’s application has been successfully launched during the Money 20/20 conference in Las Vegas last November. It has immediately gained very strong interest from numerous retail banks worldwide. The cutting-edge product known as NAMU “Joyful banking” is now ready for proof-of-concept with banks.

NAMU Systems is a US start-up with offices in New York, London and Poland. The company founders have extensive and successful banking experience, which allows them to innovate with full understanding of complexity and security requirements of banks.

“Now banks are facing toughest challenge from non-banking competitors. They must innovate not just with adjacent innovation but with fundamentally revolutionary leap-frogging one. They must fight not to become a dumb pipe.” – said Thomas Ko, NAMU’s President and founder, the ex-global head of mobile banking at Citibank.

“NAMU connects money with memories. It provides a highly visual interface backed by social behavior analytics which focuses on user emotions, experience and lifestyle rather than pure cold analytics. Banks control vast amounts of data and that is the key. With a new algorithm we opened the door for banks to find a new source of revenue in advertising.” – said Piotr Budzinski, CEO co-founder of NAMU Systems, who led strategic technology projects for top European banks and US asset managers prior to co-founding the company last year.

European Financial Management and Marketing Association (Efma) promotes innovation in retail finance by fostering debate and discussion among peers. The Digital Banking and Social Media Conference is part of the 2015 Distribution Summit, EFMA’s annual must-attend gathering for all topics related to distribution in global retail financial services.

About NAMU platform and application

NAMU is a revolutionary mobile banking platform for consumer banks as well as card issuers. The product enables new client-centric mobile application with their patent-pending platform. While using the app, bank customers and card users can manage their accounts in a simple, relevant and joyful way, which they are familiar with, thanks to the other commonly used social and digital tools. In a product-centric banking environment, NAMU makes banking totally customer-centric and mobile banking a new source of revenues.

About NAMU founders

Thomas Ko is NAMU’s President. He started-up the company after having built the most successful mobile banking solution in the world, called CitiDirect BE Mobile, that runs in 97 countries and processed $400 billions of dollars last year alone. His knowledge in mobile banking, financial services and innovation experience as well as global presence provide immediate injection of ideas into building the very flexible and scalable platform for banks.

Piotr Budzinski serves as CEO of NAMU Systems. Prior to co-founding NAMU, he led strategic technology projects for banks and asset managers (including UniCredit, Societe Generale, Citigroup, Pioneer Investments, Franklin Templeton) across Europe and the US. With over 20 years of successful operational experience in regulated financial environments, he combines excellent execution of complex projects with innovation and focus on customer service excellence.