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NAMU SYSTEMS PRESENTS AT THE EFMA DIGITAL BANKING AND SOCIAL MEDIA CONFERENCE IN BARCELONA New York, March 26, 2015.

Thomas Ko, President of NAMU Systems and Piotr Budzinski, NAMU’s CEO are presenting the company’s revolutionary social mobile banking platform for retail banks at the Barcelona Digital Banking and Social Media Conference on Friday, March 27, 2015. They are speakers at the morning quick-fire start-up and fintech session, to take place between 9 and 10.30 a.m. CET at the Rey Juan Carlos I hotel.

NAMU’s application has been successfully launched during the Money 20/20 conference in Las Vegas last November. It has immediately gained very strong interest from numerous retail banks worldwide. The cutting-edge product known as NAMU “Joyful banking” is now ready for proof-of-concept with banks.

NAMU Systems is a US start-up with offices in New York, London and Poland. The company founders have extensive and successful banking experience, which allows them to innovate with full understanding of both the complexity and the security requirements of banks.

“Now banks are facing their toughest challenge from non-banking competitors. They must innovate not just with adjacent innovation but with a fundamentally revolutionary leap-frogging one. They must fight not to become a dumb pipe.” – said Thomas Ko, NAMU’s President and founder, the ex-global head of mobile banking at Citibank.

“NAMU connects money with memories. It provides a highly visual interface backed by social behavior analytics which focuses on user emotions, experience and lifestyle rather than pure cold analytics. Banks control vast amounts of data and that is the key. With a new algorithm we opened the door for banks to find a new source of revenue in advertising.” – said Piotr Budzinski, CEO co-founder of NAMU Systems, who led strategic technology projects for top European banks and US asset managers prior to co-founding the company last year.

The European Financial Management and Marketing Association (Efma) promotes innovation in retail finance by fostering debate and discussion among peers. The Digital Banking and Social Media Conference is part of the 2015 Distribution Summit, EFMA’s annual must-attend gathering for all topics related to distribution in global retail financial services.